Which only means that they need to throw their weight (a lot of marketing tosh weight anyway) behind some new deals that will strengthen the card as a comodity. the value of the card needs to be able to be transferred into other things like 'premium members' nights and stuff. i know, in some union's it's hard enough to get custom on a free night, but I think, that with a bit of effort and positive thinking, we can all make this card work, saving us all a lot of money which can then be better used on students.